Local Pack - Indicates whether a local pack SERP feature was present in the SERP at the time of collection and if your site was present in the feature. In Depth Article - Indicates whether an in depth article SERP feature was present in the SERP at the time of collection and if your site was present in the feature.
Image Pack - Indicates whether an image pack SERP feature was present in the SERP at the time of collection and if your site was present in the feature. Featured Snippet - Indicates whether a featured snippet SERP feature was present in the SERP at the time of collection and if your site was present in the feature.
Search volume indicates the demand for a keyword by estimating the number of times it is searched per month. Search Volume Max - The higher end of the search volume range for this keyword. Search volume indicates the demand for a keyword by estimating the number of times it is searched per month.į. Search Volume Min - The lower end of the search volume range for this keyword. SERP Date - The collection date of the SERP for this data.Į. If there are multiple labels applied to a keyword they will be separated by commas.ĭ. A blank cell indicates there is no label applied. Labels - If you have applied labels to this keyword in your Campaign, it will be noted in this column. Location - The location for which you’re tracking this keyword in your Campaign.Ĭ. Keyword - The keyword being tracked in your Campaign.ī. The CSV export of SERP Features will include the following data points:Ī. If your site wins the featured snippet, your rank will be reported as #1 in your Moz Pro Rankings Overview and the Featured Snippet will be designated with a scissors icon beside the rank. If a featured snippet is present for your tracked keywords, this will now be considered position #1 in the SERPs. How does Moz report on Featured Snippets? We currently only collect SERP Features data for Google Mobile and Google Desktop search engines at this time. Depending on feedback and customer demand, we may decide to extend SERP Feature data collection to Bing and Yahoo in the future.įor which search engines can I see SERP Features? Since Google holds the majority of search market share (at around 72%), we have decided to focus our SERP Feature tracking there, to provide the most useful data to our customers. While a Local Pack doesn’t show reviews and opening hours, it does have a link to the store’s website. What is the difference between a Local Pack and a Local Teaser?Ī Local Teaser shows business reviews and opening hours, but it doesn’t have a link directly to a website.
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