You can then buy it as a one-off purchase for £36, or subscribe to delivery of a new bottle every four months for £33.Īfter finding our shade, 040, we waited excitedly for it to arrive before using it as we would normally apply our usual foundation. Once you’ve finished answering every question, you simply pop your email in a box and it reveals your shade. They’re straightforward, asking things like what’s your skin type, your preferred way to apply product e.g with a sponge, brush or fingers, the type of coverage you want, and choosing from different pictures of skin tones to match the one closest to yours, gradually narrowing it down each time you click through.
Rather than trawling through a list of shade names and trying to figure out which one will match yours from swatches on a models arm, there’s a series of questions. This revenue helps us to fund journalism across The Independent.Īs soon as you land on the Il Makiage website, it directs you to its "power match" quiz to determine your shade from the 50 available in its 'woke up like this" foundation. We may earn commission from some of the retailers, but we never allow this to influence selections. Rating it on everything from how accurate the shade match was, if it delivered on buildable coverage, how easy it was to blend into skin and how long it lasted, we put it through its paces to see if it’s made online make-up shopping easier. We took the quiz, waited for our shade to arrive on our doorstep and put it to the test.
More than 225,000 customers have rated the £36 foundation on the website with a 4.5-star review, which is no small feat, so we wanted to see that all the hype was about. Instead, it’s created a detailed "power match" online quiz to find your foundation shade, from the 50 available, claiming to deliver 90 per cent accuracy. Promising buildable, medium to full coverage with a natural-looking matte finish, you won’t find it in any store. 10 best red lipsticks that are long wearing and don't smudge.10 best BB creams that give glowy, lightweight coverage.12 best foundations for mature skin that hydrate, moisturise and brighten your complexion.
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